310 are back with a new album for Leaf that sees them taking a turn that may leave fans of their previous work out in the cold. It's always good to see artists making strides and tackling new challenges with their work, even when they are primarily working from a relatively accessible base as 310 are. However, 310's new direction seems to be one aimed at a larger audience, and as such suffers from an awkward directness.
Processional finds the group adding vocals to their established aesthetic of slow beats, smooth basslines and melancholy. The result is a record rooted much more in the pop tradition than their previous outings, and to some degree the familiarity of pop music dulls the edge. The album is slickly produced and has a clear, separated sound that other indie downtempo producers often strive for but fail to achieve; this could be major label material if it was trying. While much of the album is still instrumental, I can't help but come back to the vocal-rooted tracks as the ones that define the album's tone, mood, and direction. The instrumental pieces are nicely constructed and layered with bits of real-world ambiance, guitar, and polite rhythm programming but they never rise and fall with dynamics enough to make them especially memorable when they are placed up against the songs with singing. Whenever a human voice takes over, the songs seem more fully realized and the interaction of various sounds and timbres seems more deliberate. The album's more melodic and 'songy' moments are finely crafted and could be prime examples of a new kind of electronic pop music that inherits the sincerity and feel of synth pop pioneers without mining old records for ironic cues. However, despite the space-age production, dead-on playing, attention to detail, and obvious sincerity that 310 has for this material, it still feels at times a little flat. This is Pop Noir being created by able hands, but as with so many artists who make the leap from instrumental work to songs with singing, the vocal material overwhelms the rest and it all fails to fit into a smooth whole. Andrew Sigler croons more than sings over tracks with enough melodrama that it is sometimes difficult to listen to him without picturing a disaffected lounge singer in a velvet tuxedo. The Robin Guthrie-esque guitar is terrific in the background of "Pacific Gravity (Vocal Version)" but the voice pulls me out of the song too often. I'd love to hear this record without the few vocal tracks to see how it would flow as a pure instrumental, but that's not the record that 310 made.
samples:
- Shadow Traffic
- Moving Platform
- Pacific Gravity (vocal version)
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