I sometimes catch myself slipping into label worship, a dangerous andinfrequent indulgence, but one that has yet to free my covetous eyefrom anything bearing the Rune Grammofon stamp. The Norwegian labelcelebrated its 30th release last year with this double-CD/book, actingnot so much as a retrospective, but more as an attempted rounding-outof the label's focus, a condensed look at what the past has produced,and what the future holds. Reading through Money Will Ruin Everything,I am immediately reminded of the many labels where such a release wouldbe long overdue. Founder Rune Kristoffersen cites Tzadik, 4AD, Factory,ECM, and Blue Note as inspirations, and there can be no denying thatGrammofon's consistency of presentation, commitment to quality, and itseffected grouping of a variety of artists, under one vaguely-definedethos, find much in common with those older, iconoclastic imprints. Therisk in releasing something like Money, especially so early ina label's life, is an over-confidence, a presumptuousness surroundingone's accomplishments thus far, and the possibility of thesepresumptions, proven or not, having a negative effect on futureprojects. Money is quick to address these concerns in itstitle, a cheeky flirtation with the idea of book as a sell-out, andlater inside, as the title page is preceded by the inscription: "Thisbook is a record cover." The effort to make the book seem like merelyan expanded sleeve is clear throughout; a great number of pages aredevoted to Kim Hiorthøy's beautiful design work, the hallmark forGrammofon discs and the undoubted cause of many introductions to thelabel. The pages include detailed examinations of each Hiorthøy sleevedesign, making clear the individuality of every release within thelarger schema, and making Money seem much more like an artbookthan an attempt to venerate the label's five-year past. The book evencontains an essay devoted to the designer's contributions, and thoughthe text brings comparisons to legends like Barney Bubbles and PeterSaville, these names do not feel far off after exposure to Hiorthøy'sbody of work, which perfectly suits the colorful character of theGrammofon catalog. The great variety and quality of the label's musicare the real focal points of the book and refuse to be compromised by Wireeditor Rob Young's introductory essay or the printed interview withKristoffersen. The owner's diplomatic words actually conclude Moneynicely, describing the release as "just a signpost in the road," aclaim that is perfectly supported by the music on the two discs, allexclusive and including substantial contributions from almost everyRune artist and a number of excellent tracks from otheryet-to-be-released members of the blossoming Norwegian scene (mostnotably music from Maja Ratkje's new Fe-mail project, new signingSusanna And The Magical Orchestra, and a brilliant track by Hiorthøyhimself). A crystalline, Nordic cool can be found in just abouteverything on Kristoffersen's label, but all easy comparisons endthere. The curating founder's tastes lie in the most shadowy andgrittiest of improv (Supersilent, Scorch Trio), in the most lulling andapproachable of experimental electronic (Skyphone, Alog), andeverywhere in between, grazing pristine folk (Tove Nilsen), shuddering,skeletal techno (Svalastog), and the unclassifiable music of MajaRatkje and Spunk, who seem to blur the lines between noise andchildhood. Perhaps the unifying characteristic of all Rune Grammofonmusic is that everything, given time, feels capable of deeply personalinvestment. There is a very unique immediacy to these artists' musicthat looks inward toward the same "enchanted domain" that essayistAdrian Shaughnessy describes in Hiorthøy's art, making it impossible todescribe Rune music without touching on all the spectral degrees,frequency shifts, and, as Rob Young says, the "subtle colour shading"that indicate a life lived, complex, radiant, and full of surprises. Moneyoffers little more than this; it is a celebration of what every Runerelease celebrates, and the perfect introduction to a label that hasyet to stop short of its own high standards.- Kim HiorthøyWait
- Fe-mailJacob's Leketøy
- Andreas MelandEplesky
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