Bryce Kushnier fuses his experiences in Winnipeg’s electronic and indie rock scenes for his latest full-length as Vitaminsforyou. A nod to a hill in Manitoba known for saving townspeople from 19th Century floods, the result is a huge, sprawling electropop epic showcasing the best of both worlds.
The dam holding back Kushnier’s stockpile of ideas ruptures on this disc, overflowing every song and yet with remarkably little filler. The first real song on the album, "So Long Pleasant Bay," smoothly integrates field recordings, banjo, xylophone, and electronic beats. The song, like many of the others that follow, is frequently busy yet never crowded or cluttered and takes its time evolving structurally with little gratuitous repetition. On its heels is "The Ukrainians" featuring group vocals that come across like some odd, digital age town hall hootenanny. As with "Pleasant Bay," "The Ukrainians" seems to come from more of a rock background despite the electronic beats, but the songs that follow inch closer and closer to the dance floor. The strategy works, though, because even when the beats take the fore, the songs still retain plenty of warm, melodic dressing to heighten their appeal.
Not only do some of the arrangements evolve drastically as the songs progress, but Kushnier keeps the track sequencing from becoming predictable, too. The album opens with "I Move," a tape recorded conversation, and has intermittent surprises like the phone messages from friends on "A Call From Curtis," "A Call From Ghislain," and "A Call From Emm," or the experimental "Everything Is Always." Similarly, "Welcome to Echo Valley, Saskatchewan" is an unusual track of electronic warbling while "When We Were Young" consists of fuzzy ambience.
Despite the disparity between some of these musical styles, the album holds together with a surprisingly tight and consistent weave. I’m not always crazy about Kushnier’s shy voice or some of the serviceable lyrics, but these are easy to ignore since there’s so much more going on in these songs that draws my interest. Strangely enough for an album over an hour long with almost twenty tracks, there are few missteps and no outright duds on this disc. Although there are many pop elements within, that none of the songs is perfectly polished for mass consumption is one of its many charms.
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