This EP surfaces a whole 20 years after the last full album from this Coventry, UK-based quartet. These four songs are short enough to grace a 7" and the songs are of the same caliber of what made the group so popular 25 years ago. It's a brief teaser/taster of hopefully more punchy, catchy, sugar-coated pop to come.
An uncountable amount of British pop bands seem to have followed the same exact trajectory: become media darlings with a few singles; release an album; tour the world; release a second album; implode. The Primitives made waves worldwide with their first two albums, Lovely and Pure, and, like other contemporaries, their third album was such a commercial flop that their bloated record labels found it unnecessary to release overseas. Record labels blame artists for going over budget, biographers and artists blame fickle critics, but in reality, if the magic simply isn't there, bands can't continue very well. There wasn't a lot of magic in Galore, Primitives 1991 album: it didn't command attention like songs like "Crash" or "Way Behind Me" did on previous albums.
Never Kill a Secret thankfully doesn't "pick up where they left off," it's a return to the infectious jangly rock the band were quite good at for their first two albums. Whether the modern media outlets catch on to these pop gems seems unnecessary as it sounds like the Primitives are enjoying themselves.
"Rattle My Cage" is clearly the hit song despite not being the title track. It launches the EP with a pounding rhythm, is met with a bopping riff, and Tracy Tracy's voice sounds unchanged from when I first heard them. To me it's a success as it's hard not to sing along with the chorus by the second time it comes around and long after it's over it's still circling around in my head. This isn't a deep thought, a political statement, nor a comment on the mess the world has become (news flash: the world was a mess in the '80s too), it's not mopey or gloomy, it's a 3.5 minute slice of fun. Go ahead, watch the video and try not to crack a smile.
Side A ends with the Lee Hazlewood composition (recorded by Suzi Jane Hokom) "Need All the Help I Can Get," a fierce '60s girl pop should-have-been anthem. Side B opens with the fun-in-the-sun title track, and while it's not a bad song, it's dangerously close to that cheese border. Tracy Tracy's voice is so captivating and warm on this song that it's all too easy to forgive them. Despite being the title song, it's certainly not the hit of the EP, and I can visualize this song triggering a beer/bathroom break at their live shows. Like side A, side B ends with a cover, "Breakaway," originally by Toni Basil (yes she recorded more than 1 song), and like most of the Primitives best songs, it's a throwback to the sassy side of the '60s girl group sound.
Knowing the currently popular music trends I'm having a tough time believing that The Primitives will gain new audiences, despite them sounding (and remarkably looking) just as fresh as they did 25 years ago. I hate to see them making the rounds as a "retro" touring act but unfortunately that's what they will most likely have to keep doing in order to build momentum again. I wouldn't miss the show, however, if it ever comes close.
samples:
Read More
